What is the key reason for this trend? The answer in a few sentences. There has been a lot of movement in the review space for gaming lately, and the moves continue today with the sale of well-known and long-time videogame news, reviews, and culture site, Kotaku. As you may recall, Polygon went through a large layoff several weeks ago. As for the key reason, I see it as consumer wants & needs are vastly gravitating towards reviews from streamers on YouTube, Twitch, and the recent upstart to this field – Kick instead of the written word on websites and blogs. Also, be on the lookout for a possible LARGE migration from Twitch to Kick in this category, keeping in mind that at present, live streamers are allowed to use both at the same time.
https://www.axios.com/2025/07/02/kotaku-sale-keleops-go-media